A business’ revenue depends on 3 things: Traffic, Conversion Rate, and Pricing. You cannot change your traffic instantly (without significant investment). Pricing changes can only help you so much.

But increasing your conversion rate can bump up your conversion rates by as much as 100%. It’s astonishing how many businesses with great revenues are still not optimised well for conversion.

Here are some ways to increase your conversion rates:

Use bold colours. Not asking you to make it a stupid page, but at least make sure you catch attention. Use large fonts and clear highlights where needed.

State what you do FOR THE CUSTOMER. “We help you save 50% of your trading costs”, “We make customer engagement 40% faster” - are good headlines for your business.

Put a LOT of positive reviews and results on the landing page. Make sure they are too many to check out. Ideally, they should be tired of scrolling through the reviews section. They won’t check out everything, they just need to see enough people using your product.

Keep it minimalistic and clean. Today’s world is full of clutter. Nobody wants to see 100s of paragraph, they just want to see what you do for them, what the pricing is, and whether enough people use your product and get results or not. No fluff.

Retarget those who don’t convert. Not everyone converts at once. But it does not mean they don't want to. Offer a free guide on checkout, collect emails and retarget them via emails. You will be surprised how many people will convert when you do this.

Experiment. At the end of the day, you must A/B test everything. Everything is about trying out new stuff and seeing what works (and doesn’t). You might see that a certain new strategy you were trying is not working, so revert back.

There are tens of such ways to boost conversions, but these are the key ways - if you work on all of these, you will definitely see a bump in conversion.

Want my help in growing/building your business?

I have two offerings for you:

My coaching group. Learn from a community of businessmen and get 1 on 1 coaching by me. We discuss business plans, ideas, and help you out regarding any problem you face.
My business guide . This guide has every piece of info you need to get started with your Wifi Money journey, you don’t need any other course if you study this.

More details of both the products are on the links provided - see you on the other side!

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